|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000077998 |
| 005 |
20120910093000.0 |
| 008 |
120607s2010 si eng |
| 020 |
|
|
|a 0071272151 (paperback : alk. paper)
|
| 020 |
|
|
|a 9780071272155 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a GT4872
|b .M33 2010
|
| 090 |
0 |
0 |
|a GT4872
|b .M33 2010
|
| 100 |
1 |
|
|a McCartney, Glenn ,
|e author
|
| 245 |
0 |
0 |
|a Events management :
|b an Asian perspective
|c Glenn McCartney
|
| 260 |
|
|
|a Singapore :
|b McGraw-Hill Asia ,
|c c2010
|
| 300 |
|
|
|a xxii, 447 p. :
|b col. ill. ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Event management trends in Asia -- 2. Events in Asia -- 3. Event tourism -- 4. Event sustainability -- 5. The event concept -- 6. Meeting, incentive travel, conventions and exhibitions -- 7. Event planning and logistics -- 8. Event stakeholders and partnership -- 9. Integrated marketing communications in event management -- 10. Staging and managing events -- 11. Research and evaluation approaches
|
| 650 |
|
0 |
|a Special events
|z Asia
|x Management
|
| 999 |
|
|
|a 1000147590
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|