Persuasive writing : how to harness the power of words
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| Format: | Book |
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Harlow, England ; New York :
Prentice Hall/Pearson ,
2011
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Table of Contents:
- 1. What is persuasive writing? why are you writing?
- 2. Tools for persuasive writing
- 3. Persuasion - beyond logic
- 4. Commercial break: advertisement slogans
- 5. Conciseness equals clarity
- 6. Verbs equal vigour
- 7. Mistakes
- 8. Planning and structuring
- 9. Layout, fonts and formatting
- 10. Tips for common documents
- 11. Persuasion - the dark arts