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20121011093000.0 |
| 008 |
110407s2011 enk eng |
| 020 |
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|a 0273746138 (paperback : alk. paper)
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| 020 |
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|a 9780273746133 (paperback : alk. paper)
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| 050 |
0 |
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|a HF5718.3
|b F74 2011
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| 090 |
0 |
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|a HF5718.3
|b F74 2011
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| 100 |
1 |
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|a Frederick, Peter ,
|e author
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| 245 |
1 |
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|a Persuasive writing :
|b how to harness the power of words
|c Peter Frederick
|
| 260 |
|
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|a Harlow, England ;
|a New York :
|b Prentice Hall/Pearson ,
|c 2011
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| 300 |
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|a xii, 194 p. :
|b ill. ;
|c 22 cm.
|
| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. What is persuasive writing? why are you writing? -- 2. Tools for persuasive writing -- 3. Persuasion - beyond logic -- 4. Commercial break: advertisement slogans -- 5. Conciseness equals clarity -- 6. Verbs equal vigour -- 7. Mistakes -- 8. Planning and structuring -- 9. Layout, fonts and formatting -- 10. Tips for common documents -- 11. Persuasion - the dark arts
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| 650 |
|
0 |
|a Business writing
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| 650 |
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0 |
|a Persuasion (Rhetoric)
|
| 650 |
|
0 |
|a Report writing
|
| 999 |
|
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|a 1000147584
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000150993
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|