Brilliant business writing : how to inspire, engage and persuade through words
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Prentice Hall ,
c2011
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| Edition: | 2nd ed |
| Series: | The brilliant series
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Clunk, click, every trip
- 3. The order of events
- 4. I've been waiting for a sign
- 5. Keeping it together
- 6. Death by powerpoint : an antidote
- 7. Doing what comes naturally
- 8. Word perfect
- 9. One thing leads to another
- 10. What not to write
- 11. Mythbusting
- 12. Sound advice
- 13. A spoonful of sugar
- 14. Painting pictures
- 15. More sound advice
- 16. Screenwriting
- 17. And finally
- 18. It ain't over 'til it's over
- 19. The end is nigh