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120126s2012 cau eng |
| 020 |
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|a 0321794435 (paperback : alk. paper)
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| 020 |
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|a 9780321794437 (paperback : alk. paper)
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| 050 |
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|a TK5105.888
|b .F45 2012
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|a TK5105.888
|b .F45 2012
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|a Felder, Lynda ,
|e author
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| 245 |
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|a Writing for the web :
|b creating compelling web content using words, pictures, and sound
|c Lynda Felder
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|a Creating compelling web content using words, pictures, and sound
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| 260 |
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|a Berkeley, California :
|b New Riders ,
|c c2012
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| 300 |
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|a x, 181 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references (p. [175]-176) and index
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| 505 |
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|a 1. All you really need to know -- 2. Best practices for writing for the web -- 3. Working with images -- 4. Adding motion -- 5. Adding sound -- 6. Writing nonlinear, interactive stories -- 7. Writing succinctly -- 8. Writing with style and good grammar -- 9. Telling a good story -- 10. A refresher on the rhetorical modes -- 11. Writing instructions -- 12. Writing blogs -- 13. Re-vision -- 14. Writing practice
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| 520 |
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|a With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations, but only this book explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. -- from Back Cover
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| 650 |
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|a Business communication
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| 650 |
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|a Business writing
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| 650 |
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|a English language
|x Style
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| 650 |
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|a Language and the Internet
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| 650 |
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|a Web site
|x Design
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| 999 |
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|a 1000147581
|b Book
|c Close Access
|e Tembila Campus
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