Essentials of marketing communications
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times Prentice Hall/Pearson
c2011
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| Subjects: |
| Physical Description: | xxvii, 412 p. ill. (chiefly col.) 27 cm |
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| ISBN: | 0273738445 (paperback : alk. paper) 9780273738442 (paperback : alk. paper) |