Essentials of marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Financial Times Prentice Hall/Pearson ,
c2011
|
| Subjects: |
| Physical Description: | xxvii, 412 p. : ill. (chiefly col.) ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273738445 (paperback : alk. paper) 9780273738442 (paperback : alk. paper) |