Campaign communication and political marketing
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as adver...
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| Format: | Book |
| Language: | English |
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Chichester, West Sussex, UK :
Wiley-Blackwell ,
c2011
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| Online Access: | Cover image |
Table of Contents:
- 1. Birth and rise of political marketing in the United States
- 2. Political marketing : a global approach
- 3. The means of analysis and information
- 4. The traditional tools
- 5. Audiovisual tools
- 6. Direct marketing methods
- 7. The growing importance of the campaign
- 8. Structure and organization of the campaign
- 9. The particularities of local campaigns