Campaign communication and political marketing

Campaign communication and political marketing

"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as adver...

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Bibliographic Details
Main Author: Maarek, Philippe J. (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, UK : Wiley-Blackwell , c2011
Subjects:
Communication in politics > United States
Marketing > Political aspects
Political campaigns > United States
United States > Politics and government
Online Access:Cover image

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