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20120912093000.0 |
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110204s2011 enk eng |
| 020 |
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|a 1444332341 (hardback : alk. paper)
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|a 144433235X (paperback : alk. paper)
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|a 9781444332346 (hardback : alk. paper)
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|a 9781444332353 (paperback : alk. paper)
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|a JK2281
|b .M33 2011
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| 090 |
0 |
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|a JK2281
|b .M33 2011
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1 |
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|a Maarek, Philippe J. ,
|e author
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| 245 |
1 |
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|a Campaign communication and political marketing
|c Philippe J. Maarek
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| 260 |
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|a Chichester, West Sussex, UK :
|b Wiley-Blackwell ,
|c c2011
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| 300 |
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|a xiv, 268 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references (p. [248]-255) and index
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|a 1. Birth and rise of political marketing in the United States -- 2. Political marketing : a global approach -- 3. The means of analysis and information -- 4. The traditional tools -- 5. Audiovisual tools -- 6. Direct marketing methods -- 7. The growing importance of the campaign -- 8. Structure and organization of the campaign -- 9. The particularities of local campaigns
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| 520 |
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|a "Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct"
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| 650 |
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|a Communication in politics
|z United States
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| 650 |
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|a Marketing
|x Political aspects
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| 650 |
|
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|a Political campaigns
|z United States
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| 651 |
|
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|a United States
|x Politics and government
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| 856 |
4 |
2 |
|3 Cover image
|u http://catalogimages.wiley.com/images/db/jimages/9781444332346.jpg
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| 999 |
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|a 1000147579
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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