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110606s2012 nju eng |
| 020 |
|
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|a 1118103521 (hardback : alk. paper)
|
| 020 |
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|a 9781118103524 (hardback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5415.1255
|b .M67 2012
|
| 090 |
0 |
0 |
|a HF5415.1255
|b .M67 2012
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| 100 |
1 |
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|a Morgan, John
|d 1961-
|e author
|
| 245 |
1 |
0 |
|a Brand against the machine
|b how to build your brand, cut through the marketing noise, and stand out from the competition
|c John Morgan
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| 260 |
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|a Hoboken, New Jersey
|b John Wiley & Sons
|c c2012
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| 300 |
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|a xiv, 210 p.
|b ill.
|c 24 cm
|
| 650 |
|
0 |
|a Branding (Marketing)
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| 856 |
4 |
2 |
|3 Cover image
|u http://catalogimages.wiley.com/images/db/jimages/9781118103524.jpg
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| 999 |
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|a 1000147575
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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