Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons
c2012
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| Online Access: | Cover image |
| Physical Description: | xiv, 210 p. ill. 24 cm |
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| ISBN: | 1118103521 (hardback : alk. paper) 9781118103524 (hardback : alk. paper) |