Events exposed : managing & designing special events

Features advice on operating a successful special events business, acquired from Malouf's more than forty years in the planning industry, and includes guidance on developing astrategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors,...

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Bibliographic Details
Main Author: Malouf, Lena (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons , c2012
Subjects:
Table of Contents:
  • 1. You and the events business
  • 2. Develop your strategy
  • 3. Meet the client
  • 4. Build the business
  • 5. Venue essentials
  • 6. Manage the money
  • 7. Present the proposal
  • 8. The event cabinet
  • 9. Tabletops and other decor props
  • 10. Creative event concepts
  • 11. Burst into weddings