Persuasion : reception and responsibility
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Wadsworth Cengage Learning ,
c2013
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| Edition: | 13th ed |
| Subjects: |
Table of Contents:
- 1. Persuasion in today's changing world
- 2. Perspectives on ethics in persuasion
- 3. Traditional, artistic, and humanistic approaches to persuasion
- 4. Social scientific approaches to persuasion
- 5. The making, use, and misuse of symbols
- 6. Tools for analyzing language and other persuasive symbols
- 7. Psychological or process premises : the tools of motivation and emotion
- 8. Content or logical premises in persuasion
- 9. Cultural premises in persuasion
- 10. Nonverbal messages in persuasion
- 11. The persuasive campaign or movement
- 12. Becoming a persuader
- 13. Modern media and persuasion
- 14. The use of persuasive premises in advertising and IMC