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111219s2013 mau eng |
| 020 |
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|a 1111349274 (paperback : alk. paper)
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| 020 |
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|a 9781111349271 (paperback : alk. paper)
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| 050 |
0 |
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|a BF637.P4
|b L37 2013
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| 090 |
0 |
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|a BF637.P4
|b L37 2013
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| 100 |
1 |
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|a Larson, Charles U. ,
|e author
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| 245 |
1 |
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|a Persuasion :
|b reception and responsibility
|c Charles U. Larson
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| 250 |
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|a 13th ed
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| 260 |
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|a Boston, Massachusetts :
|b Wadsworth Cengage Learning ,
|c c2013
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| 300 |
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|a xxvi, 481 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 451-465) and index
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| 505 |
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|a 1. Persuasion in today's changing world -- 2. Perspectives on ethics in persuasion -- 3. Traditional, artistic, and humanistic approaches to persuasion -- 4. Social scientific approaches to persuasion -- 5. The making, use, and misuse of symbols -- 6. Tools for analyzing language and other persuasive symbols -- 7. Psychological or process premises : the tools of motivation and emotion -- 8. Content or logical premises in persuasion -- 9. Cultural premises in persuasion -- 10. Nonverbal messages in persuasion -- 11. The persuasive campaign or movement -- 12. Becoming a persuader -- 13. Modern media and persuasion -- 14. The use of persuasive premises in advertising and IMC
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| 650 |
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|a Persuasion (Psychology)
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| 999 |
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|a 1000147714
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000147715
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|