Mass communication theory : foundations, ferment, and future
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Wadsworth Cengage Learning ,
c2012
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| Edition: | 6th ed |
| Series: | Wadsworth series in mass communication and journalism
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
Table of Contents:
- 1. Understanding and evaluating mass communication theory
- 2. Four eras of communication theory
- 3. The rise of media industries and mass society theory
- 4. The rise of media theory in the age of propaganda
- 5. Normative theories of mass communication
- 6. The rise of limited-effects theory
- 7. Moving beyond limited effects : focus on functionalism and children
- 8. The emergence of critical and cultural theories of mass communication
- 9. Audience theories : uses, reception, and effects
- 10. Media and society : the role of media in the social world
- 11. Media and cultural theories : meaning-making in the social world
- 12. Afterword : the future of media theory and research