Mass communication theory : foundations, ferment, and future
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Wadsworth Cengage Learning ,
c2012
|
| Edition: | 6th ed |
| Series: | Wadsworth series in mass communication and journalism
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
MARC
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| 001 | 0000077849 | ||
| 005 | 20170302093000.0 | ||
| 008 | 100726s2012 mau eng | ||
| 020 | |a 0495898872 (paperback : alk. paper) | ||
| 020 | |a 9780495898870 (paperback : alk. paper) | ||
| 050 | 0 | 0 | |a P90 |b .B37 2012 |
| 090 | 0 | 0 | |a P90 |b .B37 2012 |
| 100 | 1 | |a Baran, Stanley J. , |e author | |
| 245 | 1 | 0 | |a Mass communication theory : |b foundations, ferment, and future |c Stanley J. Baran, Dennis K. Davis |
| 250 | |a 6th ed | ||
| 260 | |a Boston, Massachusetts : |b Wadsworth Cengage Learning , |c c2012 | ||
| 300 | |a xxiv, 392 p. : |b ill. ; |c 24 cm. | ||
| 490 | 1 | |a Wadsworth series in mass communication and journalism | |
| 504 | |a Includes bibliographical references (p. 364-382) and index | ||
| 505 | 0 | |a 1. Understanding and evaluating mass communication theory -- 2. Four eras of communication theory -- 3. The rise of media industries and mass society theory -- 4. The rise of media theory in the age of propaganda -- 5. Normative theories of mass communication -- 6. The rise of limited-effects theory -- 7. Moving beyond limited effects : focus on functionalism and children -- 8. The emergence of critical and cultural theories of mass communication -- 9. Audience theories : uses, reception, and effects -- 10. Media and society : the role of media in the social world -- 11. Media and cultural theories : meaning-making in the social world -- 12. Afterword : the future of media theory and research | |
| 650 | 0 | |a Mass media |x Philosophy | |
| 700 | 1 | |a Davis, Dennis K. , |e author | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1105/2010933368-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1105/2010933368-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1105/2010933368-d.html |
| 999 | |a 1000147705 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||
| 999 | |a 1000147706 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||