Media effects
"Media effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the differe...
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| Format: | Book |
| Language: | English |
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Thousand Oaks, California :
Sage Publications ,
c2012
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| Subjects: |
Table of Contents:
- 1. Why study media effects?
- 2. Defining key ideas
- 3. What is a media effect?
- 4. Media influence
- 5. Theories of media effects
- 6. Physiological effects
- 7. Cognitive effects
- 8. Belief effects
- 9. Attitude effects
- 10. Affective effects
- 11. Behavioral effects
- 12. Macro-level effects on the public
- 13. Macro-level effects on institutions
- 14. Macro-level effects on society, culture, and mass media
- 15. Cautions
- 16. Springboard