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20201228093000.0 |
| 008 |
110127s2012 cau eng |
| 020 |
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|a 1412987768 (paperback : alk. paper)
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| 020 |
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|a 9781412987769 (paperback : alk. paper)
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| 050 |
0 |
0 |
|a P91
|b .B47 2012
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| 090 |
0 |
0 |
|a P91
|b .B47 2012
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| 100 |
1 |
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|a Berger, Arthur Asa ,
|d 1933- ,
|e author
|
| 245 |
1 |
0 |
|a Media analysis techniques
|c Arthur Asa Berger
|
| 250 |
|
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|a 4th ed
|
| 260 |
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|a Thousand Oaks, California :
|b SAGE ,
|c c2012
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| 300 |
|
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|a xv, 260 p. :
|b ill. ;
|c 23 cm.
|
| 504 |
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|a Includes bibliographical references (p. 247-251) and index
|
| 505 |
0 |
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|a 1. Semiotic analysis -- 2. Marxist analysis -- 3. Psychoanalytic criticism -- 4. Sociological analysis -- 5. Murderers on the orient express -- 6. Seven points on the game of football -- 7. The maiden with the snake : interpretations of a print advertisement -- 8. All-news radio and the American bourgeoisie -- 9. Video games : a new art form -- 10. Cell phones, social media, and the problem of identity
|
| 520 |
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|a A clearly written, user-friendly, hands-on guide to media research methods and techniques
|
| 650 |
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0 |
|a Mass media criticism
|
| 650 |
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0 |
|a Mass medi
|x Methodology
|
| 999 |
|
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|a 1000151740
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|