Media analysis techniques

A clearly written, user-friendly, hands-on guide to media research methods and techniques

Bibliographic Details
Main Author: Berger, Arthur Asa , 1933- (Author)
Format: Book
Language:English
Published: Thousand Oaks, California : SAGE , c2012
Edition:4th ed
Subjects:
Description
Summary:A clearly written, user-friendly, hands-on guide to media research methods and techniques
Physical Description:xv, 260 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references (p. 247-251) and index
ISBN:1412987768 (paperback : alk. paper)
9781412987769 (paperback : alk. paper)