Business writing in the digital age
"Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century bus...
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| Format: | Book |
| Language: | English |
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Thousand Oaks, California :
SAGE ,
c2012
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Table of Contents:
- 1. Business writing in the digital age-and you
- 2. Writing strategically
- 3. Putting strategic ideas to work
- 4. Good sentences, the right words: the heart of good writing
- 5. The whole picture: pulling your best message together
- 6. E-mail: your everyday chance to build a professional image
- 7. Letters: they still count
- 8. Writing to persuade part 1: the tools and techniques
- 9. Writing to persuade part 2: creating business documents
- 10. Writing for websites and the wired world
- 11. Business meets the interactive world: blogging, social media and micromedia
- 12. Presenting yourself: resumes and elevator speeches