rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Ad critique
    sub title: how to deconstruct ads in order to build better advertising
  name:
    name part: Tag, Nancy R.
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: cau
    place:
      place term: Thousand Oaks, California
    publisher: SAGE
    date issued: c2012
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 199 p. : ill. ; 24 cm.
  abstract: Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising
  table of contents: 1. The case for critique : why we need constructive criticism to make great ads -- 2. AdSpeak : the vocabulary of advertising -- 3. AdErrors : when good ads go bad -- 4. AdAnalogy : how art and copy play together -- 5. The 360 degree critique : being digital, going viral, and beyond -- 6. AdAlliance : your partners in creating great advertising -- 7. AdSpeak up! Who says what when -- 8. The creative team's bill of rights -- 9. The client's bill of rights -- 10. Presentation prep -- 11. Critique cheats : tips to make the most of the critique
  note: Nancy R. Tag
  note: Includes bibliographical references and index
  subject:
    topic: Advertising
  subject:
    topic: Advertising
    topic: Evaluation
  subject:
    topic: Criticism
  classification: HF5823 .T34 2012
  identifier: 1412980534 (paperback : alk. paper)
  identifier: 9781412980531 (paperback : alk. paper)
  record info:
    record creation date: 120531
    record change date: 20130407093000.0
    record identifier: 0000077828