How to do critical discourse analysis : a multimodal approach
How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic too...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
Sage Publications ,
c2012
|
| Subjects: |
Table of Contents:
- 1. Making active choices: language as a set of resources
- 2. Analysing semiotic choices: words and images
- 3. Presenting speech and speakers: quoting verbs
- 4. Representing people: language and identify
- 5. Representing actions: transitivity and verb processes
- 6. Concealing and taking for granted: nominalization and presupposition
- 7. Persuading with abstraction: rhetoric and metaphor
- 8. Committing and evading: truth, modality and hedging conclusion: doing critical discourse analysis and its discontents glossary