How to do critical discourse analysis : a multimodal approach

How to do critical discourse analysis : a multimodal approach

How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic too...

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Bibliographic Details
Main Author: Mayr, Andrea , 1972- (Author)
Other Authors: Machin, David (Editor)
Format: Book
Language:English
Published: Thousand Oaks, California : Sage Publications , c2012
Subjects:
Critical discourse analysis

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