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110816s2012 cau eng |
| 020 |
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|a 085702891X (hardback : alk. paper)
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| 020 |
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|a 0857028928 (paperback : alk. paper)
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| 020 |
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|a 9780857028914 (hardback : alk. paper)
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|a 9780857028921 (paperback : alk. paper)
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| 050 |
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|a P302
|b .M33 2012
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| 090 |
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|a P302
|b .M33 2012
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| 100 |
1 |
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|a Machin, David ,
|e editor
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| 245 |
1 |
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|a How to do critical discourse analysis :
|b a multimodal approach
|c David Machin and Andrea Mayr
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| 260 |
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|a Thousand Oaks, California :
|b Sage Publications ,
|c c2012
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| 300 |
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|a 236 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. [225]-231) and index
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| 505 |
0 |
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|a 1. Making active choices: language as a set of resources -- 2. Analysing semiotic choices: words and images -- 3. Presenting speech and speakers: quoting verbs -- 4. Representing people: language and identify -- 5. Representing actions: transitivity and verb processes -- 6. Concealing and taking for granted: nominalization and presupposition -- 7. Persuading with abstraction: rhetoric and metaphor -- 8. Committing and evading: truth, modality and hedging conclusion: doing critical discourse analysis and its discontents glossary
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| 520 |
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|a How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content
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| 650 |
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0 |
|a Critical discourse analysis
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| 700 |
1 |
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|a Mayr, Andrea ,
|d 1972- ,
|e author
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| 999 |
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|a 1000151725
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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