Winning corporate reputation strategies : lessons from Asia Pasific

Bibliographic Details
Main Authors:	Chong, Mark (Author), Montesano, Jin (Author)
Format:	Book
Language:	English
Published:	Singapore : McGraw-Hill , c2012
Subjects:	Corporate image > Asia > Management Corporate image > Pacific Area > Management Corporations > Public relations > Asia Corporations > Public relations > Pacific Area

Table of Contents:

1. Introduction
2. Pollution and the Fragrant Harbor - why China light & power's stakeholder engagement with customers may help clear the air in Hong Kong
3. Ensuring corporate sustainability through social responsibility - Diageo and responsible drinking
4. Cammunicating with the Asian customer - lessons from the agrifood sector
5. Cosmetic regulatory harmonization in ASEAN - a view from industry
6. Building corporate reputation through community involvement and strategic partnerships - Kraft Hope Kitchen in China
7. Infusing corporate values and delivering brand promise - Singapore Airlines' experience
8. Five roles of social media in managing a company's reputation challenges
9. Corporate affairs in India - moving from a shareholder to a stakeholder world
10. Corporate affairs in China

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