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| 001 |
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20121014093000.0 |
| 008 |
120531s2012 si eng |
| 020 |
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|a 0071327037 (paperback : alk. paper)
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| 020 |
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|a 9780071327039 (paperback : alk. paper)
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| 050 |
0 |
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|a HD59.2
|b .W56 2012
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| 090 |
0 |
0 |
|a HD59.2
|b .W56 2012
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| 245 |
0 |
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|a Winning corporate reputation strategies :
|b lessons from Asia Pasific
|c edited by Mark Chong and Jin Montesano
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| 260 |
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|a Singapore :
|b McGraw-Hill ,
|c c2012
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| 300 |
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|a xx, 178 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Introduction -- 2. Pollution and the Fragrant Harbor - why China light & power's stakeholder engagement with customers may help clear the air in Hong Kong -- 3. Ensuring corporate sustainability through social responsibility - Diageo and responsible drinking -- 4. Cammunicating with the Asian customer - lessons from the agrifood sector -- 5. Cosmetic regulatory harmonization in ASEAN - a view from industry -- 6. Building corporate reputation through community involvement and strategic partnerships - Kraft Hope Kitchen in China -- 7. Infusing corporate values and delivering brand promise - Singapore Airlines' experience -- 8. Five roles of social media in managing a company's reputation challenges -- 9. Corporate affairs in India - moving from a shareholder to a stakeholder world -- 10. Corporate affairs in China
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| 650 |
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0 |
|a Corporate image
|z Asia
|x Management
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| 650 |
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0 |
|a Corporate image
|z Pacific Area
|x Management
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| 650 |
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0 |
|a Corporations
|x Public relations
|z Asia
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| 650 |
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0 |
|a Corporations
|x Public relations
|z Pacific Area
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| 700 |
1 |
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|a Chong, Mark ,
|e author
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| 700 |
1 |
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|a Montesano, Jin ,
|e author
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| 999 |
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|a 1000147624
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000147625
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|