APA (7th ed.) Citation

Makkar, U., & Makkar, H. K. (2012). Customer relationship management. Tata McGraw-hill.

Chicago Style (17th ed.) Citation

Makkar, Urvashi, and Harinder Kumar Makkar. Customer Relationship Management. New Delhi, India: Tata McGraw-hill, 2012.

MLA (9th ed.) Citation

Makkar, Urvashi, and Harinder Kumar Makkar. Customer Relationship Management. Tata McGraw-hill, 2012.