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120430s2012 nyu eng |
| 020 |
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|a 0071316329
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| 020 |
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|a 007351201X (paperback : alk. paper)
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| 020 |
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|a 9780071316323
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|a 9780073512013 (paperback : alk. paper)
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|a P90
|b .R63 2012
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| 090 |
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|a P90
|b .R63 2012
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|a Rodman, George R. ,
|d 1948- ,
|e author
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|a Mass media in a changing world
|c George Rodman
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| 250 |
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|a 4th ed
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| 260 |
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|a New York :
|b McGraw-Hill ,
|c c2012
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| 300 |
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|a xxvii, 498 pages :
|b col. ill. ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references (p. 449-457) and index
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| 505 |
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|a 1. Introduction : media in a changing world -- 2. Media impact : understanding research and effects -- 3. Books : the durable medium -- 4. Newspapers : where journalism began -- 5. Magazines : the first of the specialized media -- 6. Movies : magic from the dream factory -- 7. Recordings and the music industry : copyright battles, format wars -- 8. Radio : the hits keep coming -- 9. Television : reflecting and affecting society -- 10. The internet : convergence in a networked world -- 11. Evolving journalism : news in a digital age -- 12. Public relations : the image industry -- 13. Advertising : the media support industry -- 14. Media law : understanding freedom of expression -- 15. Media ethics : understanding media morality
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| 650 |
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|a Mass media
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| 999 |
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|a 1000147619
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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