Introduction to mass communication : media literacy and culture
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Higher Education ,
c2013
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| Edition: | Updated 7th ed |
| Subjects: |
Table of Contents:
- 1. Mass communication, culture, and media literacy
- 2. Convergence and the reshaping of mass communication
- 3. Books
- 4. Newspapers
- 5. Magazines
- 6. Film
- 7. Radio, recording, and popular music
- 8. Television, cable, and mobile video
- 9. Video games
- 10. The internet and the World Wide Web
- 11. Public relations
- 12. Advertising
- 13. Theories and effects of mass communication
- 14. Media freedom, regulation, and ethics
- 15. Global media