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00000cam a2200000 7i4500 |
| 001 |
0000077806 |
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20121014093000.0 |
| 008 |
110930s2013 nyu eng |
| 020 |
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|a 0077403894 (paperback : alk. paper)
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| 020 |
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|a 9780077403898 (paperback: alk. paper)
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| 050 |
0 |
0 |
|a P90
|b .B37 2013
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| 090 |
0 |
0 |
|a P90
|b .B37 2013
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| 100 |
1 |
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|a Baran, Stanley J. ,
|e author
|
| 245 |
1 |
0 |
|a Introduction to mass communication :
|b media literacy and culture
|c Stanley J. Baran
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| 250 |
|
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|a Updated 7th ed
|
| 260 |
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|a New York :
|b McGraw-Hill Higher Education ,
|c c2013
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| 300 |
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|a 1 v. (various pagings) :
|b ill. (some col.) ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Mass communication, culture, and media literacy -- 2. Convergence and the reshaping of mass communication -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, recording, and popular music -- 8. Television, cable, and mobile video -- 9. Video games -- 10. The internet and the World Wide Web -- 11. Public relations -- 12. Advertising -- 13. Theories and effects of mass communication -- 14. Media freedom, regulation, and ethics -- 15. Global media
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| 650 |
|
0 |
|a Mass media
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| 650 |
|
0 |
|a Mass Media and culture
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| 650 |
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0 |
|a Media literacy
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| 999 |
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|a 1000147617
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000147618
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|