A first look at communication theory
A textbook for the communication theory course that analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2012
|
| Edition: | 8th ed |
| Subjects: |
Table of Contents:
- 1. Overview
- 2. Interpersonal communication
- 3. Group and public communication
- 4. Mass communication
- 5. Cultural context
- 6. Integration