Contemporary marketing : 2013 update edition
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western/Cengage Learning ,
c2013
|
| Edition: | 2013 update ed |
| Subjects: |
Table of Contents:
- 1. Designing customer-oriented marketing strategies
- 2. Understanding buyers and markets
- 3. Target market selection
- 4. Product decisions
- 5. Distribution decisions
- 6. Promotional decisions
- 7. Pricing decisions