|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000077794 |
| 005 |
20121015.0 |
| 008 |
110726s2013 ohu eng |
| 020 |
|
|
|a 1111579717 (paperback : alk. paper)
|
| 020 |
|
|
|a 9781111579715 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5415
|b .K87 2013
|
| 090 |
0 |
0 |
|a HF5415
|b .K87 2013
|
| 100 |
1 |
|
|a Kurtz, David L. ,
|e author
|
| 245 |
1 |
0 |
|a Contemporary marketing :
|b 2013 update edition
|c David L. Kurtz
|
| 250 |
|
|
|a 2013 update ed
|
| 260 |
|
|
|a Mason, Ohio :
|b South-Western/Cengage Learning ,
|c c2013
|
| 300 |
|
|
|a xxxiv, 669 p. :
|b col. ill. ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Designing customer-oriented marketing strategies -- 2. Understanding buyers and markets -- 3. Target market selection -- 4. Product decisions -- 5. Distribution decisions -- 6. Promotional decisions -- 7. Pricing decisions
|
| 650 |
|
0 |
|a Marketing
|
| 999 |
|
|
|a 1000147632
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|