Contemporary marketing : 2013 update edition
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western/Cengage Learning ,
c2013
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| Edition: | 2013 update ed |
| Subjects: |
| Physical Description: | xxxiv, 669 p. : col. ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1111579717 (paperback : alk. paper) 9781111579715 (paperback : alk. paper) |