APA (7th ed.) Citation

Kurtz, D. L. (2013). Contemporary marketing: 2013 update edition (2013 update ed.). South-Western/Cengage Learning.

Chicago Style (17th ed.) Citation

Kurtz, David L. Contemporary Marketing: 2013 Update Edition. 2013 update ed. Mason, Ohio: South-Western/Cengage Learning, 2013.

MLA (9th ed.) Citation

Kurtz, David L. Contemporary Marketing: 2013 Update Edition. 2013 update ed. South-Western/Cengage Learning, 2013.

Warning: These citations may not always be 100% accurate.