The PR styleguide : formats for public relations practice
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachussets :
Wadsworth, Cengage Learning ,
c2013
|
| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Annual reports
- 2. Audio news releases
- 3. Brochures
- 4. Communication audits
- 5. Direct mail campaigns
- 6. Media kits
- 7. Media lists
- 8. Media tours
- 9. New media
- 10. Newsletters
- 11. News releases
- 12. Opinion-editorials
- 13. Public service advertisements
- 14. Speeches
- 15. Video news releases and electronic press kits
- 16. Web sites