The PR styleguide : formats for public relations practice

Bibliographic Details
Main Author: Diggs-Brown, Barbara (Author)
Format: Book
Language:English
Published: Boston, Massachussets : Wadsworth, Cengage Learning , c2013
Edition:3rd ed
Subjects:

MARC

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020 |a 1111348111 (paperback : alk. paper) 
020 |a 9781111348113 (paperback : alk. paper) 
050 0 0 |a HM1221   |b .D54 2013 
090 0 0 |a HM1221   |b .D54 2013 
100 1 |a Diggs-Brown, Barbara ,   |e author 
245 1 4 |a The PR styleguide :   |b formats for public relations practice   |c Barbara Diggs-Brown 
246 3 |a PR style guide 
250 |a 3rd ed 
260 |a Boston, Massachussets :   |b Wadsworth, Cengage Learning ,   |c c2013 
300 |a xviii, 245 p. :   |b ill. ;   |c 23 cm. 
500 |a Includes index 
505 0 |a 1. Annual reports -- 2. Audio news releases -- 3. Brochures -- 4. Communication audits -- 5. Direct mail campaigns -- 6. Media kits -- 7. Media lists -- 8. Media tours -- 9. New media -- 10. Newsletters -- 11. News releases -- 12. Opinion-editorials -- 13. Public service advertisements -- 14. Speeches -- 15. Video news releases and electronic press kits -- 16. Web sites 
650 0 |a Public relations   |x Authorship   |v Style manuals 
999 |a 1000148071   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000148072   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus