Public relations cases
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Wadsworth/Cengage Learning ,
c2013
|
| Edition: | 9th ed |
| Subjects: |
Table of Contents:
- 1. Public relations in action
- 2. A public relations process
- 3. Media Relations
- 4. Social media
- 5. Internal communications
- 6. Community relations
- 7. Public affairs and government relations
- 8. Investor and financial relations
- 9. Consumer relations
- 10. International public relations
- 11. Relations with special publics
- 12. Crisis communication
- 13. Integrated marketing communications