rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations cases
  name:
    name part: Hayes, Darrell C.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Hendrix, Jerry A.
    role:
      role term: author
  name:
    name part: Kumar, Pallavi D.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: mau
    place:
      place term: Boston, Massachusetts
    publisher: Wadsworth/Cengage Learning
    date issued: c2013
    date issued: 2013
    edition: 9th ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxi, 425 p. : ill. ; 23 cm.
  table of contents: 1. Public relations in action -- 2. A public relations process -- 3. Media Relations -- 4. Social media -- 5. Internal communications -- 6. Community relations -- 7. Public affairs and government relations -- 8. Investor and financial relations -- 9. Consumer relations -- 10. International public relations -- 11. Relations with special publics -- 12. Crisis communication -- 13. Integrated marketing communications
  note: Darrell C. Hayes, Jerry A. Hendrix, Pallavi D. Kumar
  note: Jerry A. Hendrix appears as the first named author in the earlier eds
  note: Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010
  note: Includes bibliographical references and index
  subject:
    topic: Public relation
    geographic: United State
    topic: Case studies
  subject:
    topic: Publicity
    topic: Case studies
  classification: HM1221 .H39 2012
  identifier: 1111344426 (paperback : alk. paper)
  identifier: 9781111344429 (paperback : alk. paper)
  record info:
    record creation date: 110901
    record change date: 20120829093000.0
    record identifier: 0000077773