http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Public relations in action -- 2. A public relations process -- 3. Media Relations -- 4. Social media -- 5. Internal communications -- 6. Community relations -- 7. Public affairs and government relations -- 8. Investor and financial relations -- 9. Consumer relations -- 10. International public relations -- 11. Relations with special publics -- 12. Crisis communication -- 13. Integrated marketing communications
Darrell C. Hayes, Jerry A. Hendrix, Pallavi D. Kumar
Jerry A. Hendrix appears as the first named author in the earlier eds
Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010
Includes bibliographical references and index