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00000cam a2200000 7i4500 |
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0000077773 |
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20120829093000.0 |
| 008 |
110901s2013 mau eng |
| 020 |
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|a 1111344426 (paperback : alk. paper)
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| 020 |
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|a 9781111344429 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a HM1221
|b .H39 2012
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| 090 |
0 |
0 |
|a HM1221
|b .H39 2012
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| 100 |
1 |
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|a Hayes, Darrell C. ,
|e author
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| 245 |
1 |
0 |
|a Public relations cases
|c Darrell C. Hayes, Jerry A. Hendrix, Pallavi D. Kumar
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| 250 |
|
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|a 9th ed
|
| 260 |
|
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|a Boston, Massachusetts :
|b Wadsworth/Cengage Learning ,
|c c2013
|
| 300 |
|
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|a xxi, 425 p. :
|b ill. ;
|c 23 cm.
|
| 500 |
|
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|a Jerry A. Hendrix appears as the first named author in the earlier eds
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| 500 |
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|a Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Public relations in action -- 2. A public relations process -- 3. Media Relations -- 4. Social media -- 5. Internal communications -- 6. Community relations -- 7. Public affairs and government relations -- 8. Investor and financial relations -- 9. Consumer relations -- 10. International public relations -- 11. Relations with special publics -- 12. Crisis communication -- 13. Integrated marketing communications
|
| 650 |
|
0 |
|a Public relation
|z United State
|x Case studies
|
| 650 |
|
0 |
|a Publicity
|x Case studies
|
| 700 |
1 |
|
|a Hendrix, Jerry A. ,
|e author
|
| 700 |
1 |
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|a Kumar, Pallavi D. ,
|e author
|
| 999 |
|
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|a 1000147553
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000147554
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|