Media effects research : a basic overview

Media effects research : a basic overview

"MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are pro...

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Bibliographic Details
Main Author: Sparks, Glenn Grayson (Author)
Format: Book
Language:English
Published: Boston, Massachusetts : Wadsworth Cengage Learning , c2013
Edition:4th ed
Subjects:
Mass media > Research > Methodology
Mass media > Social aspects

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