Media effects research : a basic overview
"MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are pro...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Wadsworth Cengage Learning ,
c2013
|
| Edition: | 4th ed |
| Subjects: |
| Summary: | "MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media."--from the Publisher |
|---|---|
| Physical Description: | xxii, 314 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1111344450 (paperback : alk. paper) 9781111344450 (paperback : alk. paper) |