Social media marketing : a strategic approach
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
South-Western, Cencage ,
c2013
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| Subjects: |
Table of Contents:
- 1. Why social media?
- 2. Goals and strategies
- 3. Identifying target audiences
- 4. Rules of engagement for social media
- 5. Publishing blogs
- 6. Publishing podcasts and webinars
- 7. Publishing articles, white papers and e-Books
- 8. Sharing videos
- 9. Sharing photos and images
- 10. Social networks
- 11. Microblogging
- 12. Discussion boards, social news sites, and Q&A sites
- 13. Mobile computing and location marketing
- 14. Social media monitoring tools
- 15. Social media marketing plan