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0000077757 |
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20170727093000.0 |
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120111s2013 ohu eng |
| 020 |
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|a 0538480874 (paperback : alk. paper)
|
| 020 |
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|a 9780538480871 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5415.1265
|b .S63 2013
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| 090 |
0 |
0 |
|a HF5415.1265
|b .S63 2013
|
| 245 |
0 |
0 |
|a Social media marketing :
|b a strategic approach
|c Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
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| 246 |
3 |
0 |
|a Social marketing
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| 260 |
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|a Mason, Ohio :
|b South-Western, Cencage ,
|c c2013
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| 300 |
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|a xv, 380 p. :
|b ill. (chiefly col.) ;
|c 28 cm.
|
| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Why social media? -- 2. Goals and strategies -- 3. Identifying target audiences -- 4. Rules of engagement for social media -- 5. Publishing blogs -- 6. Publishing podcasts and webinars -- 7. Publishing articles, white papers and e-Books -- 8. Sharing videos -- 9. Sharing photos and images -- 10. Social networks -- 11. Microblogging -- 12. Discussion boards, social news sites, and Q&A sites -- 13. Mobile computing and location marketing -- 14. Social media monitoring tools -- 15. Social media marketing plan
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| 650 |
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0 |
|a Internet marketing
|v Textbooks
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| 650 |
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0 |
|a Viral marketing
|v Textbooks
|
| 700 |
1 |
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|a Barker, Donald I. ,
|e author
|
| 700 |
1 |
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|a Barker, Melissa S. ,
|e author
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| 700 |
1 |
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|a Bormann, Nicholas F. ,
|e author
|
| 999 |
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|a 1000147604
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000147605
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|