Social media marketing a strategic approach

Bibliographic Details
Main Authors: Barker, Donald I. (Author), Barker, Melissa S. (Author), Bormann, Nicholas F. (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western, Cencage c2013
Subjects:

MARC

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020 |a 9780538480871 (paperback : alk. paper) 
050 0 0 |a HF5415.1265  |b .S63 2013 
090 0 0 |a HF5415.1265  |b .S63 2013 
245 0 0 |a Social media marketing  |b a strategic approach  |c Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher. 
246 3 0 |a Social marketing 
260 |a Mason, Ohio  |b South-Western, Cencage  |c c2013 
300 |a xv, 380 p.  |b ill. (chiefly col.)  |c 28 cm 
650 0 |a Internet marketing  |v Textbooks 
650 0 |a Viral marketing  |v Textbooks 
700 1 |a Barker, Donald I.  |e author 
700 1 |a Barker, Melissa S.  |e author 
700 1 |a Bormann, Nicholas F.  |e author 
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999 |a 1000147605  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus