Social media marketing a strategic approach

Social media marketing a strategic approach

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Bibliographic Details
Main Authors: Barker, Donald I. (Author), Barker, Melissa S. (Author), Bormann, Nicholas F. (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western, Cencage c2013
Subjects:
Internet marketing > Textbooks
Viral marketing > Textbooks
Description
Physical Description:xv, 380 p. ill. (chiefly col.) 28 cm
ISBN:0538480874 (paperback : alk. paper)
9780538480871 (paperback : alk. paper)

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