Social media marketing : a strategic approach

Bibliographic Details
Main Authors: Barker, Donald I. (Author), Barker, Melissa S. (Author), Bormann, Nicholas F. (Author)
Format: Book
Language:English
Published: Mason, Ohio : South-Western, Cencage , c2013
Subjects:
Description
Physical Description:xv, 380 p. : ill. (chiefly col.) ; 28 cm.
Bibliography:Includes bibliographical references and index
ISBN:0538480874 (paperback : alk. paper)
9780538480871 (paperback : alk. paper)