Access : introduction to travel and tourism
With updated coverage of technology, new profiles of industry leaders additional activities, refined graphics and full-color photos, this concise book provides readers with a wealth of practical information designed to help them refine their research skills, respond to real-world scenarios, identify...
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| Format: | Book |
| Language: | English |
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Clifton Park, New York :
Delmar Cengage Learning ,
c2012
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| Edition: | 2nd ed |
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Table of Contents:
- 1. Going places : an overview of the travel industry
- 2. Ribbons in the sky : the air transportation industry
- 3. Taking to the skies : airports, airfares, and airline tickets
- 4. Homes away from home : the hospitality industry
- 5. Dealing with dreams : the travel agency industry
- 6. Better by the bunch : the tour industry today
- 7. Magic at sea : the cruise industry
- 8. Extra specials : other segments of the travel industry
- 9. Here, there, almost anywhere : the geography of travel
- 10. Making connections : how to market, sell to, and serve the travelling public
- 11. Techno-travel : how technology has changed everything
- 12. This and that