Public relations writing and media techniques
"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety o...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson Education ,
c2013
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| Edition: | 7th ed |
| Subjects: |
Table of Contents:
- 1. The basics of public relations writing
- 2. Writing for mass media
- 3. Writing for other media
- 4. Managing programs and campaigns