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20130526093000.0 |
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110930s2013 nyu eng |
| 020 |
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|a 0205211674 (paperback : alk. paper)
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| 020 |
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|a 0205873340 (hardback : alk. paper)
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|a 9780205211678 (paperback : alk. paper)
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| 020 |
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|a 9780205873340 (hardback : alk. paper)
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| 050 |
0 |
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|a HM1221
|b .W55 2013
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| 090 |
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|a HM1221
|b .W55 2013
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| 100 |
1 |
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|a Wilcox, Dennis L. ,
|e author
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| 245 |
1 |
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|a Public relations writing and media techniques
|c Dennis L. Wilcox, Bryan H. Reber
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| 250 |
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|a 7th ed
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| 260 |
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|a New York :
|b Pearson Education ,
|c c2013
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| 300 |
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|a xxiv, 534 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index
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0 |
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|a 1. The basics of public relations writing -- 2. Writing for mass media -- 3. Writing for other media -- 4. Managing programs and campaigns
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| 520 |
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|a "Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."
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| 650 |
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|a Public relations
|z United States
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| 650 |
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0 |
|a Public relations
|z United States
|x Authorship
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| 700 |
1 |
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|a Reber, Bryan H. ,
|e author
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| 999 |
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|a 1000151693
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000151694
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|