Public relations writing and media techniques
"Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety o...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson Education ,
c2013
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| Edition: | 7th ed |
| Subjects: |
| Summary: | "Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field." |
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| Physical Description: | xxiv, 534 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0205211674 (paperback : alk. paper) 0205873340 (hardback : alk. paper) 9780205211678 (paperback : alk. paper) 9780205873340 (hardback : alk. paper) |