The media of mass communication
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Pearson ,
c2013
|
| Edition: | 11th ed |
| Subjects: |
Table of Contents:
- 1. Mass media literacy
- 2. Media technology
- 3. Media economics
- 4. Ink on paper
- 5. Sound media
- 6. Motion media
- 7. New media landscape
- 8. News
- 9. Entertainment
- 10. Public relations
- 11. Advertising
- 12. Mass audiences
- 13. Mass media effects
- 14. Governance and mass media
- 15. Mass media globalization
- 16. Media law
- 17. Ethics